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Creating a profile that is attractive to followers may seem like an easy thing to do, but the truth is that it is not. You need to attract the right kind of real Instagram followers and to do that, you need to make your profile stand out from the rest. The main thing is that to get real followers you will need, even before creating the Instagram profile, to choose the niche you are going to focus on and the target audience for your account. This means that if you are going to make an account dedicated to tennis, it is logical and coherent to have all your content focused on this sport. Therefore, it is crucial that you decide who your final follower is going to be and what you want to do with that specific person when they arrive at your page. In addition to setting up your profile, there are also other ways to attract followers, such as buying Instagram followers, among other techniques to boost organic growth. Below, we present a basic guide to know how to gain followers on Instagram from setting up your profile in order to be attractive to all of them. For real Instagram followers: Public or private profile? When you sign up for Instagram, you have the option to choose between having a private or public account. If your profile is private, you should keep in mind that users who want to enter your page will not be able to see your posts or interact with you. They will only be able to see your photo and description (known as the “bio”). So it is very important that you always keep these last two elements up to date. But the truth is that it is easier to get followers if you keep your profile public. Keep in mind that if your followers do not like your content, they will not become your clients. Give them the opportunity to explore your account. Choose an easy and recognizable name Yes, choosing a name is always complicated. But it is advisable that when selecting it, it is something recognizable and easy to search for. If, for example, you are already a brand, the name of your company should be enough. But keep in mind that it might not be accepted, so it is always recommended to add another word, such as “official.” The key is to choose a word or words that are relevant to the content and, at the same time, easy for people to search for. Profile photo The crux of the matter comes with the profile photo. Remember that this is the only image that is shown in the users' feed when interacting, so it has to be an image that really stands out. If you are a company, you should put a high-quality logo, preferably in the shape of a circle where it can be seen well. On the other hand, if you are an influencer, it is better to put a high-quality photo of yourself that is clear and bright enough to be seen on a mobile screen. Avoid dark photos, so it is recommended that the background behind you is white or light so that your face stands out. Bio Finally, we come to one of the most difficult parts: the bio. You will only have 150 characters to describe yourself and for people to know you at a glance. Therefore, it is necessary that you use this space intelligently. You should keep these elements in mind when building your bio: -The goal of your account -A call to action, that is, asking users to do something -1 or 2 hashtags created by you -What benefits you bring to the community -Contact information. -1 or 2 keywords In addition to these elements, it is important that you can add emojis or symbols to make your bio much more attractive to read. It is also important that you experiment with the different formats that allow you to put them and that it fits with your account. It should be noted that using keywords in your bio will not improve your search capacity on Instagram, but it will help your followers to connect with you more easily. With these elements you could create and configure an Instagram profile that can attract as many followers as possible. Of course, you should plan before launching into creating that Instagram account so that there are no errors along the way.
The 4th edition of the eRetail Congress brought together professionals and leaders from the retail and eCommerce sectors to analyze the challenges posed by an increasingly complex and omnichannel environment. This year's focus was on the convergence of technology, data, and customer experience, with the common goal of building more competitive, sustainable, and digitally adapted business models. Among the event's main conclusions were the...
TikTok is changing the rules of the game this year. Since the launch of TikTok Shop, we've seen how it's becoming a much more comprehensive app. So much so that it's increased the revenue of Bytedance, its parent company, by 29%, which is no small feat. We're going to teach you how to do SEO on TikTok to boost your reach, and we're also going to show you how the platform's native tool works: Creator Search Insights, which...
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