LinkedIn is all the rage. In the age of AI, the quintessential professional social network is increasingly becoming a go-to channel for brands to reach their potential customers. It's no wonder, given that it's currently the undisputed queen of social media engagement. In this context, a recent study by Semrush has confirmed what many suspected, but no one had measured with such precision: LinkedIn not only engages humans, but has also become the darling of AI. After analyzing more than 325,000 prompts and 89,000 URLs, the data reveals that LinkedIn is the second most cited domain by AI across the internet (only behind Reddit), appearing in 11% of the responses on ChatGPT Search, Perplexity, and Google AI Mode. Using LinkedIn for Greater AI Visibility The study is quite extensive, and I encourage you to read it carefully. Here, we'll limit ourselves to a brief summary of the most relevant findings. Because if you want major language models to recommend your business, your strategy on this social network needs to change today. Here's what AI looks for in your content, according to Semrush data: - Originality. Forget simply sharing. 95% of the URLs cited by AI are original posts. Republished content barely registers 5% visibility. - Most cited posts focus on sharing knowledge or practical advice. - LinkedIn articles dominate AI citations across all three models analyzed, representing between 50% and 66% of the content cited from LinkedIn, while feed posts make up between 15% and 28%. - In LinkedIn articles, AI prefers depth: the ideal range is between 500 and 2,000 words. For feed posts, it prefers to get straight to the point: between 50 and 299 words. -It doesn't seem that AI particularly rewards viral content. The average post cited by LLMs receives only between 15 and 25 reactions. What it really rewards is frequency: 75% of the cited authors publish at least 5 times a month. But be careful, although this isn't in the Semrush study, remember: don't use AI to generate massive amounts of content on LinkedIn. As we recently told you, LinkedIn is going to crack down on these types of posts, severely limiting their visibility within the social network and, likely as a consequence, in AI. -Perplexity prioritizes company pages (59%), while ChatGPT and Google prefer personal profiles (59%). You need to strengthen both your corporate and personal brand. One way to get your message across, (almost) verbatim A very striking finding of the study is that AI has a semantic similarity of 0.57/0.60 with LinkedIn. This means that the chats use the original message almost verbatim. If you structure your posts with the right keywords, AI will explain your business exactly as you want it to, which is what many marketers are desperately seeking today. Furthermore, while a pre-existing follower base is necessary to gain visibility in AI, you don't need to be a super-influencer. In all three models, people with fewer than 500 followers are just as likely, or even more likely, to be cited than those with more than 500 followers. Of course, defining this strategy blindly is impossible. You can't spend all day asking ChatGPT questions to see if you appear in the results. That's why Semrush has integrated the new AI Visibility Toolkit into its Semrush One ecosystem. With its Prompt Research feature, you can monitor which LinkedIn content AI is indexing in your niche and discover what your competition is doing to gain its trust. The AI ​​visibility train is passing by right now. Click here to activate your 7-day free trial of Semrush One and start dominating the searches of the future from the social network of the moment.