Artificial intelligence will have a powerful impact on businesses in 2023. Google is using these capabilities to make exploring information increasingly natural and intuitive. Thus, it brings news in its search engine, in Maps and in the translator thanks to the AI.

The technology company launches these new products with the primary objective of being as useful as possible, both for important things and for small details. They have long been convinced that artificial intelligence (AI) can turbocharge the way in which that goal is realized.

Since the company's search engine took its first steps, AI has helped understand the language so that the results were more relevant. Over the years, Google's work in AI has led them to understand information in a wide variety of formats: language, images, video, and even the real world.

Google Lens
Cameras have become a very powerful channel to explore and understand the world around us. With Lens, used more than 10 billion times a month, you connect to the world's information visually. Until now, the users could do through Lens was to upload a photograph to find related objects, a search that started only from that image and to which you can now add a text that complements it to achieve more precise results.

Now they present an important novelty, Lens can be used to search for what appears on the screen in any Android environment. This technology will allow you to search for what you see in photos or videos in all kinds of websites and applications (such as messaging and video applications), without the need to exit the application or interrupt the experience.

mixed searches
Google and artificial intelligence allow you to use a photo and a text at the same time to make a query. It is currently available worldwide, on all devices and languages.

Now we will also have the possibility of doing local searches. To do this, you have to take a photo and write "near me" to find what we are looking for. For example, if we want to support the businesses in your neighborhood. This feature is currently available in English in the United States and will be expanded to the entire world in the coming months.

Google Maps more immersive and sustainable
The goal is an immersive and intuitive tool that would offer new ways to navigate and explore.

Thanks to advances in AI and machine vision, this feature merges billions of aerial and Street View images to create a digital model of the world, bursting with detail. Plus, it overlays useful information like the weather, traffic, and how crowded a place is.

Explore and navigate with augmented reality, indoors and outdoors. These searches use AI and augmented reality to help find things nearby that interest us, such as ATMs, restaurants, or bus stops. In the coming months they will extend this functionality to Barcelona, ​​Dublin and Madrid. This function superimposes augmented reality arrows that mark the direction in which you must walk to quickly and safely find what you are looking for.

New features in Google Translate
Artificial intelligence also comes to Google translator. It will offer translation options with more context, with descriptions and examples in the language you want to translate into. In the coming weeks, this feature will be available in languages ​​such as English, Spanish, French, German, and Japanese.

On the other hand, they have incorporated 33 new languages ​​available on the device from the Translator application; among them, Basque, Corsican, Hawaiian, Hmong, Kurdish, Latin, Luxembourgish, Sundanese, Yiddish or Zulu, among others.

Advances in AI have opened up the possibility of translating images with Lens. Advanced machine learning has also allowed them to integrate translated text into complex images in a much more natural way.