E-commerce is constantly evolving, requiring professionals in all areas involved to stay up-to-date and abreast of consumer trends and behavior. To contribute to this from a logistics perspective, Correos Express, the express parcel delivery subsidiary of the Correos Group, has presented the third edition of its annual study "E-commerce Trends 2025-2026." The report was prepared based on interviews with consumers and companies in the sector, offering a comprehensive overview of the state of e-commerce in Spain and focusing on the evolution of logistics. Additionally, as a new feature, this edition also analyzes the C2C (Consumer to Consumer) model, given its growing adoption driven by the rise of secondhand platforms. María Gema González Puyol, Commercial Director of Correos Express, states: "Listening to consumers is the first step to improvement. This study allows us to anticipate trends and adapt our logistics solutions to new market demands, focusing on innovation, sustainability, and operational excellence." Convenience drives us to shop online, but shipping terms are decisive E-commerce is already a well-established habit in Spain. According to the report, 34% of those surveyed make between two and three online purchases per month. Similarly, 13.9% said they shop online several times a week. When asked about the main reasons that motivate them to use the online channel for their purchases, 58.6% cited convenience (related to not having to travel), 49.3% mentioned promotions and offers, 48.7% mentioned speed, and 40% mentioned product variety. But if we focus solely on logistics, we discover that shipping determines the purchase for 90% of people. Another fact worth keeping in mind is that 87.8% stated they have stopped buying because of shipping costs, and 81.8% decide not to buy if they find the delivery time long or inflexible. Regarding the types of products we most frequently purchase online, the fashion category (clothing, footwear, and accessories) leads the way, with 41.9%. This is followed by home and DIY (24.9%), consumer electronics (22.1%), and personal care (19.6%). Out-of-home deliveries are gaining ground, and sustainability is being taken into account. While 68.1% of respondents prefer to receive their delivery at home, out-of-home delivery options are growing strongly. 35.9% prefer to receive their orders at pickup points (an option that is growing by 2.2 percentage points this year) and 24.6% prefer to receive their orders at lockers (increasing by 1.1 percentage points). For its part, sustainability is consolidating as a cross-cutting priority, as reverse logistics and the use of recyclable packaging are gaining ground in consumers' purchasing decision-making processes. Apps and social media are gaining ground as purchasing channels

The web continues to reign supreme and is the preferred channel for online shopping, but alternatives have been gaining ground as options that consumers are actually considering. The study indicates that 59.5% made their last purchase online, 38.5% from apps, and a modest 1.9% from social media. While the social media data may seem insignificant at first, we must remember that this possibility is recent and that many platforms are still in the process of adapting their systems to online shopping. The report indicates that shopping on social media is an upward trend starting in 2023 and that 26.2% of Spanish consumers have already made a purchase on these social platforms, with Instagram (53.1%) and TikTok (39.3%) leading the way. Companies That Lead in Trust in Parcel Delivery Regarding their preferences for the company that will deliver their package, the majority of respondents mentioned the Correos Group (46.8%), with its Correos Express division being a particularly trusted option among young people aged 18 to 24 and older adults. Other companies that also lead as trusted logistics operators are: SEUR (46%), GLS (39.8%), MRW (39.2%), DHL (34.3%), and NACEX (25.6%). Of course, consumers also have opinions and suggestions for improvements in the last mile. These include offering more personalized delivery, better communication with the end customer, and direct contact with the delivery person. C2C, an increasingly relevant model The growth of secondhand platforms and the rise of the circular economy have led to C2C (Consumer to Consumer) sales gaining traction in Spain. This is demonstrated by the fact that 63.2% of Spaniards have used C2C platforms in the last year. Among those who have used these platforms, 37.5% have bought and sold on them, 34.4% have only bought, and 28.1% have only sold. Regarding those who buy, the 25-34 age group stands out, at 83.8%. Meanwhile, among those who sell, those aged 34-44 stand out, at 68.5%. Fashion products (48.6%), books and educational materials (35.6%), and electronics (29.6%) represent the most active categories in the C2C market. Price, convenience, and variety are the main drivers of this segment, but trust and payment security continue to be challenges to overcome. Regarding the most used platforms for C2C commerce, these are: Wallapop (79.4%), Milanuncios (67.7%), eBay (67.6%), and Vinted (55.8%). Based on user ratings, Wallapop is the most highly rated with a 7.3, followed by Vinted (7), eBay (6.4), and Milanuncios (6.2). The perspective of companies that hire logistics services Finally, the study also collected the opinions of companies that integrate logistics into their strategies to gain a deeper understanding of what they think and expect from their suppliers. This allowed us to identify the main logistics challenges: delays (59.2%), high costs (34.3%), problems with returns (27.7%), and lack of flexibility (25.2%). When selecting a logistics service provider, price (58.3%) is the key factor. This is followed by flexibility/trust (50.4%) and speed (47.8%). Regarding reviews of specific companies, Correos Group is the most frequently used, while Amazon Shipping is the highest-rated.