Instagram CEO Adam Mosseri has shared a series of recommendations to improve content performance on the platform and capture users' attention from the very first seconds. Here's a summary of the 5 key tips that can help you boost the reach of your posts and Reels. Who better than him to advise you? Tips to Increase Your Reach on Instagram 1. Grab Attention in the First 3 Seconds Mosseri emphasizes that the first few seconds of a video are crucial. It's the moment when the user decides whether to keep watching or move on to the next piece of content. The key is to offer a clear reason to stay, whether with a question, a visual surprise, or an engaging introduction. 2. Turn on Captions According to the Instagram CEO, approximately half of users watch Reels without sound, especially when browsing from the feed. Therefore, including captions ensures that the message is understood even with the audio turned off. It's a simple way to improve accessibility and increase watch time. 3. Add automatic translations Instagram now allows you to automatically translate Reels using artificial intelligence into languages ​​like English, Spanish, Portuguese, and Hindi. According to Mosseri, this feature significantly expands your reach, since more than half of the app's users don't speak the same language as you. 4. Use music whenever possible Music remains a powerful tool for building connection. Mosseri recommends using it especially in carousels or Reels, as long as it fits with your content strategy. A good track can improve retention and reinforce the emotional tone of your message. 5. Experiment with trials before posting to your feed Finally, Mosseri suggests taking advantage of the trials feature to experiment with ideas before sharing them with all your followers. This format allows you to test content with new audiences and then decide if it's worth bringing to your main feed.