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After WhatsApp CEO Will Cathhart said in 2022 that a native iPad app "would be great"... that promise has finally been fulfilled. This is the WhatsApp app for iPad The truth is that the launch wasn't made with big announcements or press releases, but with a simple post on X, responding to a request from one of the platform's users. We've had to wait a few years, and it's surprising that, despite being one of the most used messaging apps in the world, it didn't yet have its own app for these devices. Until now, WhatsApp could only be used on Apple tablets through WhatsApp Web. As WhatsApp explains on its blog, users will be able to enjoy their favorite features with a customized interface that enhances communication and productivity, especially in multitasking situations. One of the app's great advantages is its integration with iPadOS multitasking features, such as Stage Manager, Split View, and Slide Over, which allow you to use WhatsApp simultaneously with other apps. This way, you can send messages while browsing the internet or research group flights during a voice or video call. The app is also compatible with the Magic Keyboard and Apple Pencil, expanding its possibilities for professional and creative use. Additionally, WhatsApp allows for group video calls with up to 32 participants, real-time screen sharing, and seamless switching between the front and rear cameras. This set of tools makes the app a useful ally for both work meetings and coordinating plans with friends or family. Multi-device technology and enhanced privacy The iPad version is based on WhatsApp's multi-device technology, which ensures conversations are synchronized across devices such as iPhone, Mac, and iPad, without the need for the phone to be connected. This system allows messages, calls, and multimedia files to be protected with end-to-end encryption, a key feature for maintaining privacy regardless of the device used. The app also includes additional security features, such as the ability to restrict chats. This is especially useful when the iPad is a shared device, as it helps keep sensitive conversations confidential.
Today, business decisions are increasingly based on precise and measurable information, and the marketing data analyst has become an essential figure within digital marketing teams. Creativity and intuition are no longer enough: the most successful strategies are those built on the intelligent analysis of large volumes of data. It is precisely at this point that marketing and Big Data converge, two disciplines that, together, are redefining how b...
With this peak season approaching, OpenAI wants to do its part to help people find the products they need quickly and easily, and at the same time attract more users—because it's not all about Christmas charity. To this end, they've launched ChatGPT Shopping Research, an experience that researches, reviews sources, and leverages chat history to create a personalized shopping guide. This new feature has already begun rolling out on b...

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