Yes, I know, when you started creating content on TikTok in 2020, you thought it was just about dancing and being funny to grow your following. However, if you're looking to implement a more solid strategy… that alone isn't enough. TikTok has just launched the "manage keywords" feature so you can add keywords to your videos after they're published, ensuring the algorithm shows them to people who are genuinely interested in that content. How to appear in your target audience's "For You" feed on TikTok Before we get into the details and explain the new feature, let's clarify a few things. TikTok works like this: you upload a video, it shows it to a small group of people, they see how your video performs, and if it does well, they show it to a slightly larger group. And so on. If, in the first group of people, the algorithm notices that no one is interacting with it, they stop watching after 3 seconds, or no one saves it… TikTok stops showing it. The key is getting your video to the people who are interested in the topic you're talking about. Considering how saturated users are with content… how do we reach our target audience? With SEO, dear marketer. Even though you thought SEO was going to die and GEO was going to be the norm, not so much (yet). In fact, we're seeing Instagram and TikTok videos appear as results every time we search for something on Google or browse Discover. We already explained this when we showed you how to use Creator Search Insights, when we told you that both Instagram and TikTok had limited the use of hashtags to prevent spam. Ideally, you should use hashtags as keywords integrated into the text, but also include them in the video script and subtitles. This way, the platform will understand your content much better and show it to the right people. Basically, they're asking us to spoon-feed them everything. That's why TikTok's new keyword management feature is so important. How to Add Keywords to Your TikTok Videos To be honest, I stumbled upon this feature by chance while uploading one of our podcast clips to TikTok (follow us!). Here's a step-by-step guide to using the "Manage Keywords" option on the Bytedance platform. 1- Upload a video to TikTok 2- Click on the three dots in the bottom right corner. 3- Scroll through the options until you find "Manage Keywords" 4- Choose which keywords you want to add and whether you'd like to block any. If you want to block keywords, keep in mind that all similar words will also be blocked. For example, if you don't want to include the word "dance," the word "dance" will also be blocked. 5- We don't currently know the limit you can add, but make sure they are relevant words that appear in the video and the caption of your post. From what we know, this new feature hasn't been around for very long, so we'll have to see how it works and whether these keywords have any effect on your statistics.